Craig StrachanStrategy · Creative · Growth

Selected Work

Case Studies

Performance, brand, digital and creative work tied to measurable business outcomes.

Crave IT Restaurants: Multi-Brand Content & Digital Marketing

Hands-on restaurant marketing across social, campaigns, photography, video, promotions, influencers and community.

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Rogers Broadcasting: National Creative Across Radio, Sports & News

National imaging, promotional and motion work across major Rogers media brands including CHFI, KiSS, Sportsnet and 680 NEWS.

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Liberty Entertainment Group: 125% More Paid-Media Conversions

Integrated hospitality and event marketing that grew paid-media conversions while sharply improving lead efficiency.

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Paid Social Optimization: 54% More Leads, 27% Lower CPL

Performance marketing optimization across a roughly $40K/month Meta program, increasing leads while materially reducing acquisition cost.

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