Senior marketing leadership, grounded in creative craft.
Strategy, creativity and execution in one place.
I’m Craig Strachan, a senior marketer and creative leader based in the Greater Toronto Area. My career has moved across design, broadcast, hospitality, restaurant marketing, agency strategy and performance marketing, but the through-line has stayed the same: understand the business problem, build the right system, and make the work strong enough to move people and performance.
I started in design and production, which means I’ve never approached marketing as a purely theoretical discipline. I can build the strategy, interrogate the numbers, lead specialists, shape the message, direct the creative and understand what it takes to actually ship the work.
How I work
I’m at my best in environments where marketing needs both senior-level thinking and hands-on judgment. I like clear goals, useful reporting, fast feedback loops and creative that earns attention rather than adding noise.
I’ve led and coordinated teams of up to 10 people, managed seven-figure annual media portfolios, run campaigns above $50K per month and worked across paid media, SEO, CRO, websites, CRM, content, social, photography, video and brand strategy.
What I’m looking for
I’m focused on fully remote senior marketing opportunities where I can contribute strategically and still stay close enough to the work to improve it. I’m comfortable attending occasional meetings, filming days, events or company gatherings, but I’m not looking for a role built around routine office attendance.
The roles that fit best tend to sit at the intersection of growth, digital strategy, integrated marketing, brand, content and leadership.