I work across the full marketing system: acquisition, brand, content, digital experience, analytics and the operational structure that connects them.
Growth & Performance Marketing
Paid search, paid social, demand generation, lead generation, conversion-rate optimization, landing pages, budget allocation, campaign architecture, testing, attribution, reporting and lead-quality analysis.
Platforms: Google Ads, Meta Ads, Microsoft Ads, GA4, Looker Studio, Search Console, CallRail and SEMrush.
Digital & Agency Strategy
Integrated marketing roadmaps, client leadership, stakeholder alignment, campaign planning, CRM strategy, SEO, website strategy, reporting frameworks, account growth and translating business goals into executable marketing programs.
Platforms: HubSpot, Zoho CRM, GoHighLevel, Mailchimp, Klaviyo, WordPress, Webflow, Shopify and Instapage.
Content, Creative & Brand
Brand strategy, campaign concepts, social content, creative direction, photography, video production, motion graphics, commercial creative, copywriting, editorial systems, influencer initiatives and cross-channel storytelling.
Tools: Adobe Photoshop, Premiere Pro, After Effects, DaVinci Resolve, Canva and Figma.
Marketing Leadership
Team leadership, cross-functional coordination, agency and vendor management, executive communication, budget ownership, prioritization, process design, mentoring and connecting creative, media, web and analytics teams around one business objective.
What makes the mix useful
I am comfortable moving between the boardroom and the build: setting direction, evaluating performance, writing the brief, shaping the campaign, reviewing the landing page, working with specialists and, when needed, opening the creative tools and making the work myself.