The context
Restaurant marketing demands speed, consistency and creative that can move from brand awareness to immediate purchase intent across multiple channels.
The work
I managed digital marketing, social, advertising, content, promotions, influencer initiatives, community engagement and creative production for restaurant brands, producing television and social commercials, photography, video, menus, promotions and campaign assets.
The approach
The work connected day-to-day content with broader promotional calendars and brand priorities, keeping creative production close to the marketing strategy rather than treating it as a separate function.
What it demonstrates
Multi-brand restaurant marketing, social strategy, hands-on content production, community management and integrated creative execution.