The challenge
A high-spend Meta program needed to generate more qualified lead volume without simply increasing budget.
The approach
I reviewed campaign structure, creative, audience strategy, offer alignment, conversion paths and ongoing performance data, then tightened the optimization process around the signals most closely tied to lead volume and efficiency.
The result
Over three months, the campaign increased leads by 54% while reducing cost per lead by 27%, at roughly $40,000 per month in Meta spend.
What it demonstrates
Performance marketing leadership at scale, disciplined optimization, creative and funnel judgment, and the ability to connect media decisions to business outcomes.