Craig StrachanStrategy · Creative · Growth
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Featured project · Automotive / Integrated Campaign

Experience The 8.

BMW Toronto

A modular luxury campaign built around the “Experience the…” idea, extending one creative platform across video and a family of coordinated still executions.

Campaign creativeVideo & motionArt directionBrand storytelling

The work

One idea, built to travel.

The source archive shows a consistent campaign system rather than a one-off asset: a hero film and supporting creative built around themes including history, future, performance, craftsmanship and sophistication. The project is presented here as creative and production work; no performance results were included in the portfolio archive.

More work

See the broader creative range.

Web, campaign, motion, photography and broadcast work across multiple industries.

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