Craig StrachanStrategy · Creative · Growth

Case Study

Rogers Broadcasting: National Creative Across Radio, Sports & News

Brand: Rogers Broadcasting Industry: Media / Broadcast Role: National Imaging Editor
4+Major media brands represented
NationalCreative scope
1Sportsnet special produced

The context

Rogers Broadcasting required fast, brand-appropriate creative across national and local media properties, often under tight broadcast deadlines.

The work

As National Imaging Editor, I produced commercial, promotional, digital and broadcast content across CHFI, KiSS, Sportsnet and 680 NEWS, collaborating with producers, talent, marketing teams and internal stakeholders.

Selected work

I created a dedicated Sportsnet broadcast special for Scott Metcalfe and produced promotional, imaging and motion work across radio and broadcast brands.

What it demonstrates

High-volume creative production, broadcast discipline, motion design, brand adaptation and collaboration inside a national media organization.