The context
Liberty Entertainment Group operates across premium hospitality, restaurants, events and entertainment, requiring marketing that could support multiple brands and revenue streams at once.
The approach
I led integrated marketing across paid media, social, email, websites, events, partnerships and creative production, connecting campaign performance with brand and promotional priorities.
The result
Paid-media conversions increased 125% month over month while cost per lead decreased 55%.
What it demonstrates
Integrated marketing leadership, performance optimization, hospitality marketing, creative direction and the ability to improve both volume and efficiency simultaneously.