Integrated marketing leadership across agency, hospitality, restaurants and national media. The common thread is connecting strategy, creative execution and measurable growth.
Communitas Agency
Marketing Manager · 2022–Present
Lead integrated marketing strategy and execution spanning paid media, SEO, websites, CRM, email, social, content, creative, analytics and CRO. Manage multidisciplinary teams and partners of up to 10 across strategy, paid media, design, development, content and integrations.
Oversee multiple Google and Meta campaigns above $50,000 per month and seven-figure annual paid-media portfolios. Advise founders and business owners on growth priorities, budget allocation, positioning, lead quality, reporting and marketing roadmaps.
Liberty Grand / Liberty Entertainment Group
Marketing Manager · 2021
Led integrated marketing across a premium multi-brand hospitality, restaurant, entertainment and events portfolio. Directed paid media, social, email, websites, events, partnerships, creative production, photography, video and promotions.
Selected result: increased paid-media conversions 125% month over month while reducing cost per lead 55%.
Crave IT Restaurants
Marketing & Social Media Manager · 2019–2021
Managed digital marketing, social, advertising, content, promotions, influencer initiatives, community engagement and creative production for restaurant brands. Produced television and social commercials, photography, video, menus, promotions and integrated campaign assets.
Rogers Broadcasting
National Imaging Editor · 2018–2019
Produced national commercial, promotional, digital and broadcast content for Rogers media brands including CHFI, KiSS, Sportsnet and 680 NEWS. Collaborated with producers, talent, marketing teams and internal stakeholders in a high-volume, deadline-driven environment.
Created a dedicated Sportsnet broadcast special for Scott Metcalfe and developed promotional, imaging and motion work across national and local media properties.